Over the last few years, voice search has started playing a much larger role in SEO. In fact, a report by ComScore shows that around 50% of all searches will be voice searches by 2020, which makes sense considering that 60% of all searches are performed on mobile devices.
This of course is changing how marketers approach SEO, with voice search now being a key consideration during the development of SEO strategies.
How to optimise for voice search
Below are a few ways that you can start optimising for voice search in order to enhance your current SEO strategy:
- Think ‘natural language’: In voice search, people use natural language when making a query, a fact that makes a big difference during keyword research. What this means is that you need to think of questions and phrases that may bring visitors to your website. These questions and phrases will serve as long-tail keywords that you can use to optimise your website’s content.
- Create engaging content. Once you have a comprehensive list of long-tail keywords, you can start developing meaningful content. Basically, your content should answer specific questions and phrases in order for it to be more relevant to voice search results. By creating content that is based on semantic questions, you will also increase your chances of appearing in a featured snippet. Aim to provide the best possible answer to a question in order to stand out from your competitors.
- Discover LSI keywords. LSI, or latent semantic indexing, helps search engines identify related keywords based on a user’s search intent, which ensures highly-accurate search results. Digital marketing agency for medical clinics, Azuri Group, recommends entering your long-tail keywords into Google and scrolling to the bottom of the search results page in order to see the ‘Searches related to’ section. This section will provide you with additional long-tail keywords that you can also add to your SEO and content strategy.
- Make use of Schema.org microdata. Structured data markup gives you the opportunity to provide search engines with even more details on your content. Simply put, structured data properly defines specific information on your site in order to make it easier for search engines to find it and understand it. It also increases the chances of search engines indexing your content for voice search queries.
Voice search is still fairly new and there is still some progress that needs to be made before most content is ready for it, but there’s no harm in getting a head start and making sure that your on-page SEO is on point.