Learning the Basics of PPC (Pay per Click) Management

Business

You can’t earn the most from your pay per click campaigns and ads without effective PPC management. You have to spend time managing your account. It is essential to know which areas of account require your attention as well as which will give great ROI.

4 Things Successful PPC Management Agencies Do Every day

Do you know how to ensure your PPC campaigns are successful? The trick is monitoring your PPC on a daily basis. It helps you know what happened the previous day and what were the wins and losses. A lot can happen in a day, so daily monitoring allows you to make adjustments especially for ad groups and newly launched campaigns.

  • Add negative keywords

You can’t afford to let cheap keywords slip through when you have guests with clicks worth thousands of dollars.

  • Remove inappropriate Google Display Network sites

Another daily step is monitoring and removing any irrelevant pages (those you do not want ads to appear) on GDN.

  • Check ad spend

In order to hit your monthly target, it is essential to check whether your budget is still on track. This ensures there are no surprises.

  • Look for top spenders

You can see if there is an outliner in the AdWords dashboard Under the Campaigns tab. Check search queries and see if you need to negate keywords or not.

Commandments of PPC Management

Never trust any PPC management blindly

Your interests are not Google’s interests. Think about the Google AdWords account signup process. You can’t hit the pause button until you provide your credit card information.

After that, you will have your ads running in five minutes. This sounds great to any entrepreneur, right? However, PPC management services will tell you it is overwhelming turning your ad campaigns into a profit with Google.

Moreover, Google will still keep your money if you give up your account.

Taking a skeptical approach will force you to ensure your PPC account settings align with your business goals.

Be realistic

What do you expect to accomplish or achieve with PPC advertising? Most new advertisers want to create an AdWords account and see returns immediately. PPC is an effective strategy to generate leads but it requires a lot of hustle, persistence, and dedication. Like any start-up, you need a realistic plan and expectations to grow your business diligently over time.

Fix your marketing funnel

Do you know any leak in your marketing funnel can prevent you from succeeding? Fixing these leaks can help you make your budget more effective.

Exacting efficiency

Certainly, you want to invest your paid search dollars in areas that will yield returns. You can use remarketing lists for search ads (RLSA) and the right keyword type.

PPC efficiency begins with moving from broad to granular keyword match type as well as ad groups. Having remarketing pixels on the other hands helps you present your target ads to your audience.

Final Thought

No two PPC accounts are alike. This is why you need proper PPC management. It helps you find what needs attention based on your account’s needs. Also with discipline daily PPC monitoring gives your business a sense of organization throughout the day.